The gloom of day had no effect on the illuminated interior of the Santa Monica Civic Auditorium. Over 100 lighting manufacturers displayed their product at the IESLA, some with a more prominent display than others. Among the prominent, LEDWorks boldly displayed their creativity and resourcefulness with their ever-so colorful and unique booth.

Twirling, flexing and in sync, LEDWorks' products were definitely among the most unique and wide ranging in product display throughout the Civic Auditorium. Ranging from Tube LEDs that can be programmed to play video to flexible neon-like product that fall just under the duplication of neon; LEDWorks really knocked it out of the ball park. It was not only the product that was displayed, but the way it was displayed.

President of LEDWorks, John Ortiz, was ecstatic about the IESLA. He knew it would be a great opportunity to showcase his new products. Indeed, this opportunity was a great success; the feedback from visitors of the booth was impressive. These new products even brought awe to LEDWorks office employees. Among the newly showcased products, the VersaFlex twirled up the side columns and around the top of the booth, resembling a snake at times, but really adding the uniqueness that is LEDWorks. Also attracting attention was the Tube FX Video, brightly showcasing itself with its awesome programming abilities.

"The booth looked clean, modern and bright. We were organized and our marketing materials looked great! The laptop shelves and fixture shelves were awesome and they allowed for excellent viewing of the product and the web site. The web site worked great and it was an awesome idea of having my laptop out there connected and showing off our presence on the web! I have to say the best part of the show was everyone (LEDWorks Team) working towards one goal and achieving it..."

John Ortiz
President